Unleash your Writing Skills to Harness the Power of Internet Book Marketing

Date: Tuesday, August 21, 2007

From: V. Michael Santoro

Location: Tampa Bay, Florida

Re: New Authorpreneur Program

Dear Fellow Author,

Unless you can master Internet book marketing, the chances of you succeeding as a self-published author using traditional book marketing methods is very slim. Why?

 Does this sound familiar???

You’ve written a book and could not interest either a literary agent or mainstream publisher in your manuscript. Because you believed in your book you have either self-published or used a POD publisher to publish it. Either way you have invested in making your book a reality and you feel proud of your accomplishment. It is now available, but buried among the other thousands of books posted on Amazon.com and the other online bookstores. As you try to market your book, you discover that:

1. You are expected to be an expert on your topic and market your book without any help.

2. Hiring a book publicist is expensive and probably outside of your budget.

3. Your book will not be available in traditional bookstores because of your publisher’s no return and/or non-standard discount policies.

4. Many traditional book reviewers have a policy against reviewing self-published or POD books regardless of quality.

5. Your family and friends are your  best customers when your book is released – then you struggle to sell any additional copies.

6. You buy your own books to sell at book signings of limited attendance and       your costs leaves little room for profit.

7. If you invest in a public relations campaign, you don’t sell                many copies because:

•  Your book is “available” to be ordered but not in stock.

• You have to buy the books and offer them on consignment. There is little profit and you get stuck with the non-returnable unsold books.

• You have little PR experience and are scared to death of calling the press to try and get coverage. You are also either a full-time parent or working a full-time job which hinders your ability to market your book – even if you knew how.

8. You build a free Website and try the free Internet marketing options. You receive little, if any traffic and you feel like your Website is as effective as being buried in a dense rain forest when you’re trying to market your book in the big city.

9. You buy a few “Secrets” type books but the only ones making money are those that sold you the books.

10. You realize that there are no “secrets,” just skills that need to be learned and techniques that must be mastered. You are totally overwhelmed and feel that Internet book marketing is a complex jigsaw puzzle.

11. You try talking to other authors in forums and groups and they’re as confused, frustrated and demoralized as you are.

So, can you be successful at Internet book marketing?

You can if you "think out of the box" and rise above the chaos and naysayers chatter that tell you that it’s near impossible to be successful as an author? If you follow traditional book marketing methods without either a healthy budget or developing good public relations (PR) skills, you will NOT be successful. How can you compete against PR professionals or established authors in a highly competitive media environment? You need to become an Authorpreneur!

What is an Authorpreneur?

To have a realistic chance of succeeding, you need to transition from being an author into an Authorpreneur. What's the difference?

Authors write and publish their book – then they try to compete in the traditional marketplace hoping to brand themselves as an expert, and get publicity for their books. Most fail because they DO NOT have the PR expertise or budget for a traditional book marketing campaign.

Authorpreneurs do not compete in the same way. They may publish their  book using the same methods, however they view their books as products   and effectively use technology and Internet Marketing techniques to accomplish better results. They use their creative, writing and Internet marketing skills to become an expert within a niche based upon their book's theme.

 Authorpreneurs guarantee their online success by effectively using technology to gain a competitive advantage while expanding their income beyond the sale of their books.

How Can You Become an Authorpreneur?

As an author, you possess the SECRET for online success - your writing skills. Ask any Webmaster or Internet Marketer and they will confirm that the secret to succeeding online, is being able to offer quality original content on a continuous basis. Without it, a Website's targeted traffic drops significantly and their Web pages DO NOT place well in the search engines.

However, its not just writing well. Its understanding how to write effectively to generate:

• Targeted Traffic

• Links to your Website to increase your search engine ranking

• A large subscriber list to brand yourself as an expert

• Consistent sales of your book and niche products from your list

There are different writing techniques required for Sales Letters, Themed Web Pages and your Article pages. You also need to understand what to incorporate in your writing to place well in the fiercely competitive search engine wars.

 You must understand how to place in the "top ten" BEFORE you write your content, or your Web pages will NEVER be found by the hundreds or thousands of people that search daily for what you are offering within your niche.

So, what is the solution to help you to become an Authorpreneur?

Introducing the Authorpreneur Program

Discover how to harness Internet Book Marketing with your writing talent

The Authorpreneur Program is the Internet Marketing “Swiss Army Knife”  for non-technical authors. Discover how to brand yourself as an expert, while turning your book’s theme into a cash generating online business.

This program is a complete Internet book marketing system with a TWIST!

What’s the Twist?

You earn additional income by selling more products through your niche Website. You also create your expert status with your niche subscriber list.     This helps you to obtain more PR and sell more books!

With the Authorpreneur Program, you will discover how to accomplish this step-by-step - GUARANTEED. Imagine just following an easy to use step-by-step guide with illustrations and accomplishing what 95% of people with Websites don't  know how to do - have their Web pages place in the coveted "top ten" of Google, Yahoo and MSN.

You are provided with everything you need - from how to conduct your niche research based upon your book's theme, to designing an effective Website and writing your "killer" content. Imagine knowing how to discover your competitor's Website flaws and use this information to have your Web pages win the search engines war!

When it comes time to build your Website, you are provided with all the tools to easily do so - again with complete step-by-step pictorial instructions.

When your Website is ready, the Authorpreneur program then shows you step-by-step how to create a technology-based marketing and promotion plan. No fluff here - only step-by-step techniques that GUARANTEE success.

What the Authorpreneur Program is NOT

The Authorpreneur Program is NOT the latest fad or “get rich quick scheme.” It also does not encourage you to use old and tired Internet Marketing techniques that no longer work. These ineffective methods include:

• "Guaranteed Traffic" programs

• "Safelist" email services

• "Start Page" Exchanges

• Adding your Website to a "Top Sites" program

• Depending on a "Web Ring" to generate targeted traffic

• Banner Exchanges

• Button Exchange programs

• FFA (free-for-all) pages

• Link Farms (Huge reciprocal linking systems)

• Pop-up Window Exchanges

• Using a service that submits your Website to millions of classified ad sites

• Using a service that submits your Website to thousands of search engines and directories

• Submitting your Website to Google, Yahoo and MSN using some new secret “trick" that is supposed to quickly increase your Web page ranking (These can get you banned for spamming the search engines)

Remember, there is a difference between motion and productivity. Performing activities without substance with the hope of being successful will guarantee your failure. Do you think by posting an ad on thousands of free classified sites will have reporters and producers contacting you about your niche expertise?

The Authorpreneur program provides the structure that helps you to become immediately productive by using techniques that guarantee success. My Author Bio Page outlines my media successes that are incorporated in the Authorpreneur Program.

Do you have what it takes to be an Authorpreneur?

Honestly, the Authorpreneur Program is NOT for every author. If you can relate to any of the following, then we ask that you NOT invest in our program. We prefer to partner with authors who are serious about the business of writing.

 Answer the following questions honestly:

1. Do you get excited about and prefer "Get Rich Quick" schemes that promise that you do not have to do any work to succeed?

2. Do you expect to do EVERYTHING for FREE on the Internet to market your book and then expect others to BUY it?

3. Do you spend most of your time complaining that your publisher does little, or nothing to help market your book?

4. Do you have an advanced degree in procrastination?

5. Are you waiting for others to tell you what to do or to do things for you?

6. Do you view learning as "work," and want everything handed to you?

7. Do you have unrealistic expectations about being an author and want the media and book reviewers to help you because you worked so hard to write your book?

8. Do you perform more non-productive repetitive tasks because you like feeling busy, rather than learning pro-active techniques that are outside your comfort zone?

If so, we wish you well and hope that you gain some benefit form our free Website material.

However, if you:

1. Get excited about a challenge.

2. Thrive on discovering new and better ways to do things.

3. View your book as a product and want to incorporate sound online business strategies to be successful.

4. Like thinking and working "outside the box."

5. Are willing to work with others to be mutually successful and do your part for the good of the team.

6. Want to have fun and are into building a productive online business to compliment your writing career for the long-term.

Then you have what it takes to become an Authorpreneur!

What's included in the Authorpreneur Program

The Authorpreneur program includes a:

• Comprehensive Training and Resource Guide

• Developer's ToolKit

• Marketer's ToolKit

• Bonus ToolKit

Comprehensive Training and Resource Guide

The Authorpreneur Training and Resource Guide This guide was professionally designed to help you learn how to correctly develop a successful Website and Internet book marketing campaign. There is no “filler material” or “hype.” By following the program, you will be incorporating techniques that 95% of ALL Websites currently online DO NOT incorporate.

The Authorpreneur "Training and Resource Guide"

The Authorpreneur "Training and Resource Guide" contains 8 volumes that focus on one objective: Making your online business and Internet book marketing efforts successful! The program is organized into modules that  guide you step-by-step through the entire process of building your niche business based upon your book's theme. Hands on workshops assist you in transferring these techniques to your new online business. The guide is comprised of the following:

Volume 1 - Planning and Preparing for Profit - 79 Pages
Chapter 1
How to Find a Profitable Niche Market Based Upon your Book’s Theme
Chapter 2
Researching and Selecting Profitable Keywords for your Website’s Niche Market!
Chapter 3
How to Make Additional Money with Your Theme-based Website
Chapter 4
How to Evaluate the Competition and Develop your Unique Selling Proposition (USP)

Volume 2 - Designing an Effective Website
Chapter 1
Website Design Strategy
Chapter 2
How to Optimize Your Web Pages and Articles for the Search engines

Volume 3 - Writing Killer Content - The True Secret to Online Success - 134 Pages
Chapter 1
How to search the Internet to find quality content
Chapter 2
Providing value for your visitors while making the search engines love your Web pages
Chapter 3
How to write effective articles that get published…And drive FREE targeted traffic to your Website
Chapter 4
How to Develop Effective Training Courses to Promote Your Books

Volume 4 - Developing Your Niche Website - 137 Pages
Chapter 1
Selecting your Web Hosting Provider
Chapter 2
Selecting Your Domain Name
Chapter 3
Using a Professional Web Template
Chapter 4
Optimizing Your Graphics for Display on Your Website
Chapter 5
Strategically Adding Google Adsense to Your Web Pages to Generate  Additional Income
Chapter 6
Creating a Landing Page that Builds Your List and Generates Sales
Chapter 7
Creating a Themed-Based Sitemap to Improve Your Search Engine Positioning
Chapter 8
How to Use FTP to Upload or Download Your Website Files
Chapter 9
How to Create and Add an Undetectable Popup Window to Your Website
Chapter 10
Adding Streaming Audio to Your Website
Chapter 11
Adding Streaming Video to Your Website

Volume 6 - Using the Internet to Brand Yourself as an Expert - 61 Pages
Chapter 1
Developing a “Link Building” strategy that improves your search engine ranking and generates targeted traffic
Chapter 2
Building your subscriber list – the key to true success
Chapter 3
How to effectively use testimonials
Chapter 4
Viral Marketing Strategies

Volume 7 - Using the Internet to promote yourself as an expert - 113 Pages
Chapter 1
How to Create a Killer E-zine
Chapter 2
How to avoid the Spam Folder and what to do if you are accused of spamming
Chapter 3

Understanding the Media - Includes:

• The importance of using properly written media releases

• Why press releases fail and what to do about it

• Formatting your press release for e-mail distribution

• Methods for selling reporters and editors on your story

• Tactics for introverted Authorpreneurs

• Tactics to get everyone to return your phone calls

• Much much more!

Chapter 4
How to use audio conferencing and Web seminars (Webinars) to brand  yourself as an expert - Includes:

• How to create a powerful presentation that generates sales

• Guidelines for creating a professional looking screen display

• The use of graphics will make or break your presentation

• Things to remember when making a presentation

• Teleconferencing tips

Volume 8 - Effective Advertising Strategies- 58 Pages
Chapter 1
Advertising in Google Adwords - Pay-Per-Click Strategies
Chapter 2
How to profitably advertise in niche e-zines

The Authorpreneur's Developer's ToolKit

The Authorpreneur's Developer's ToolKit contains the software programs that will help you to add professional punch to your Website. Adding audio and video  for example, helps to more effectively communicate your offering and can dramatically increase your sales by over 300%!   How to effectively use these resources are covered step-by-step in the Authorpreneur Training and Resource Guide.   The Authorpreneur Developer's ToolKit includes the following programs:

Keyword Research and Analysis Tools

Keywords Analysis - Value: $67 Keywords Analysis is a keyword suggestion tool designed to help you perform your own keyword research. Our program will help you find and select the right keywords so your Website can place well in the search engines. Provides, demand, supply and competitive results with the click of a button.

Keyword Magnet - Value: $21.95 Simply visit a competitor's site and instead of digging through html code on each page, you just pop their URL into Keyword Magnet and in  a matter of minutes you discover their search engine optimization techniques.   Gain a competitive advantage over the 'TOP' placing websites for many keywords by tweaking and adding a few extra elements to your site that MANY websites aren't even using!

Profitable Keywords - Value: $9.95 Profitable Keywords searches Google for the top 20 sites for any desired keyword or keyword phrase.  It then lists the sites and allows you to select each site and view the Meta tags and keywords being used.  Find out what keyword and Meta tag techniques these sites are using to obtain top engine rankings!  Prevent losing VALUABLE web traffic to your competitors.

Keyword Tumbler -  Value: $9.95 Keyword Tumbler is a keyword research tool that takes your existing keyword list and generates multiple variations of it, by mixing the words in each keyword phrase. To manually create keyword lists using all the variations of your keyword phrases would take hours, if not days. But with Keyword Tumbler you can create these lists in minutes! Make your keyword research more effective, and dramatically increase your existing keyword lists, as well as out-compete your competition. This program will help you to generate huge profits from your pay-per-click search engine campaigns.

Keyword Organizer - Value: $19.95  Once you start researching keywords you will suddenly find yourself with thousands of keywords. Keyword organizer allows you to organize these words into different keyword groups.

Website Development Tools

How to Build HTML -  Value: $20 How to Build HTML presents both basic and advanced HTML commands you can use to help you build your website. You can even download templates to help you learn the commands! This product also includes: 18 chapters of basic and advanced HTML commands Real world examples for you to model and use Free templates to help you with your programming Understand what you need to know about HTML

Instant Meta Maker - Value: $34.97   Instant Meta Maker is an easy to use Meta Tag maker that requires no HTML coding. Just enter your information into a form and click 'Generate Code.' Instant Meta Maker does the rest for you. improves your Web page search engine optimization No software to install - just download and run Just copy/paste the code in your web pages Maximize your chances of a top ten ranking NOTE: Even though meta tags are less important today for search engine ranking, they are still important. Instant Meta maker will ensure that you code them correctly. The Authorpreneur Program demonstrates how to write them effectively.

Streaming Audio and Video

Web Audio Plus - Value: $37 Add streaming audio to your website without the hassle of monthly fees. Now you can add audio to your web site and: Record high-quality Macromedia Flash files Record using your computer-with no need to buy expensive equipment Let your customers hear you without having  to download special programs Use our powerful Record/Playback feature Let customers hear personal testimonials

Instant Video Suite -  Value: $97 Instant Video Suite can transform your online business into a money-making machine and allow you to dominate your niche, even if you're just getting started. Create a stunning video presentation with just a few mouse clicks and use it as a sales tool on your website Record a short powerful "Live" sales message via webcam and put it on your website within just a few minutes Include a how-to video guide for each of your products or services and include it in your product manual

Instant Video Suite includes the following:

IVS ScreenCam captures and records your desktop/screen activity demonstration. It then creates a flash file (.swf) already embedded in HTML ready to put on the web IVS VideoCam records activity via a web cam. For instance, you can record yourself as you create your demo on IVS ScreenCam to make your demo more effective. You can also record yourself on a video presentation that you can then put on the web. IVS Flash Creator creates flash-embedded HTML files (.swf embedded into HTML) from .avi files ready to put on the internet. You can use it to convert .avi files created from IVS ScreenCam or IVS VideoCam, or any other .avi files! It comes completely integrated with IVS Player Plus - so you can play the videos seamlessly as you convert them without having to open multiple applications. IVS CD Menu Creator creates autorun CD files of your video presentations ready to burn onto a CD or DVD. This provides you with the option to create a physical product of your video demonstrations for your customers. The CD automatically runs when inserted into a computer CD drive.

 Undetectable Pop Up Windows to explode your Subscriber List

IMPACT POPup -- Value: $47 Grab your visitors by the eyeballs, explode your profits, and practically force your prospects to see your message with the latest profit producing technology ... "impact" popups! "Impact Popup" uses specialized technology that is smart enough to get around those pesky popup blockers! We'll show you exactly how to do it in just a few simple steps - even if you don't know a single line of html code!

Spinning Popup Generator- Value: $27   Now you too can feature an amazing, new, breakthrough type of unblockable popup that actually comes out of nowhere from your web page and spins its way into view over the page! A Spinning Popup gets your visitor's instant and full attention as it grows from nothing into "Full Size" in an amazing and spectacular spinning motion.   You simply make a few selections click a button to have the code instantly and automatically generated for you. Then follow the simple code Installation Instructions to copy and paste the code on your web page.

Google Site Map Maker - Value: $47 Here's what Google sitemaps does for you: Help people find more of your web pages, since they give you better crawl coverage. Make sure that when people search on  your keywords they get fresher search results. Lets you provide specific information to Google concerning your web pages, like when a page was last modified or how frequently it changes. Get your web pages crawled by Google quickly without having to know some secret back door into the search engines.

FAQ Factory - Value: $35   Create complex and user friendly FAQ pages quickly and easily with FAQ Factory. FAQ Factory is very easy to use while offering such powerful features as unlimited topic levels, a mini HTML editor, a preview option and site template support.   No longer do you have to manage an extensive number of answer pages or create and track internal links between questions and answers.    FAQ Factory also allows you to keep the overall look and feel of your web site by allowing you to insert your FAQ into a web page with a single comment tag. Publish your FAQ to your web server directly or through built-in FTP support  with one click.

 The Authorpreneur's Marketer's ToolKit

The Authorpreneur's Marketer's ToolKit is a suite of software programs and resources that will help you to create a powerful Internet book marketing plan designed to brand you as an expert in your niche area. The following resources are included:

 

Sales Letter Automator -  Value: $47 Instantly create profit-pulling sales letters that look like they've been created by a professional copywriter! This amazing new software now allows you to easily create professional sales letters in a matter of minutes. All you have to do is fill in the blanks, and your sales letter will be created for you automatically!

Press Release Magic - Value: $9.95 Have you ever wanted to generate $1,000's worth of exposure by writing and submitting your own press releases? This extremely well-written report shows you every step of the way, with examples and cautions that help produce professional copy every time. More than how to write, this book delivers great instruction on how to research, submit, and format your contribution, as well as ways to ensure your copy is considered first on the next issue.

Press Release-O-Matic - Value: $19.95 “Press Release-O-Matic” is the absolutely foolproof way to create attention getting press releases for your book or product.  In minutes, you can create professional looking press releases, formatted  exactly the way editors want to see them.   Quickly create attention getting press releases ready for printing or placement on your web site - no coding involved, just fill out the Press Release-O-Matic form and click 'create'. Press Release-O-Matic instantly creates your press release for you - even creates it in HTML so you can place it on your web site.  Even includes sample data and suggestions to make your press release even better.

Article Submitter - Value: $97.00 Article Submitter is the Fastest and Easiest way to get your articles posted on hundreds of article directories without spending hours and hours of manual labor of doing so!   Use Article Submitter and your articles to establish yourself as an expert in your particular area.   Use Article Submitter and your articles to: Make more sales Generate more traffic Increase your Google Page Rank

Desktop URL Shrinker - Value: $14.97 This desktop program shrinks long URLs and hides your affiliate links and prevents the theft of your commissions. When you are ready to send or refer a URL, simply start your Desktop URL Shrinker application, enter your affiliate link and this program will provide you have a permanent link replacement.   This new shortened link can be sent through e-mail, newsletters or e-zines, posted on forums or in e-books, anywhere a link can be clicked.

Page Translator -  Value: $27 You can translate a Web page from/to any of the following languages. Simple enter a URL into the program and then select a language. The software translates the content while preserving the integrity   of the Web page layout. Languages supported: English French German Italian Portuguese Spanish

Public Domain Researcher - Value: $27 This powerful program allows you to access several hard-to-find Websites containing Public Domain files that you can use for free and sell without copyright infringement.

The Authorpreneur Bonus ToolKit

Once you use the Authorpreneur Program to build  a solid online business foundation, you will be ready to incorporate the latest technology into your online business. To help you achieve your next level of success, you also receive our Bonus ToolKit at no extra charge.

Blogging

Blog in a Box - Value: $37 Pre-Built Blog templates in easy-to-use HTML format complete with PSD files for easy modification to fit your needs. Comes in a variety of styles and colors ready to use immediately with Blogger®™ or with any blogging software. Easy-to-follow instruction guides that take you through all the "Ins" and "Outs" of blogging, and how to begin profiting from your blog. Provides a full resource list of where to blog, tutorials on blogging, and more in depth information about blogs. Contains an extensive collection of blogging creation tools and blog enhancement scripts.

Building a Blog Empire for Profit - Value: $47 Now you can easily, make money using the information that you already know by posting it to a blog! Follow the simple steps outlined in "Building a Blog Empire for Profit" and people will come from all corners  of the world to read the knowledge and opinions you  have to share! Everyone has some specialized knowledge that thousands would find valuable. "Building a Blog Empire for Profit" will show you how to generate unbelievable cash-flow while doing something that you feel good about!

Podcasting

Podcasting Made Easy - Value: $37 Ready to find out how to record Podcasts and profit? Create best-selling information products without writing one word. Stake your claim in residual profits with monthly "podcasts" that ensure members put cash in your pocket 12 times a year. Conquer an untapped market before the masses hop on board. No hard-to-understand "techie" hardware or software to buy No special license or training to fight for (like regular radio broadcasts require). Little to no money needed to get started. A very small learning curve (you'll be up and running in no time).

Podcasting for Fun and Profit - Value: $97 Who else wants to start making money the easy way yy Podcasting? This e-book tells you about this new technology on the Internet that has allowed people to get information and entertainment, plus make some easy money, all when and where they want.

Podcast Teleprompter - Value: $47 Don’t sound like an amateur when you do a podcast… Podcasting can be loads of fun when you are doing it just to play around, but if you are creating audio or video for your professional web site... don't sound umm, like uh, a dork that can't remember what the heck umm they are trying to uh say! Do it like a real PRO with Podcast teleprompter starting today!

Really Simple Syndication (RSS)

 

The A To Z About RSS - Value: $77 Let the power of RSS place your content all over the World Wide Web, driving you an endless supply of traffic and dollars starting today... RSS can drastically improve the number of visitors to your site, which will create the end result of more sales which equals dollars in the bank...

RSS Publishing Made Easy - Value: $19   RSS Publishing Made Easy will assist you in learning more about how RSS Feeds work, where it came from, and how to use the technology to advance your business! SO WHY RSS FEEDS AND RSS MARKETING? BECAUSE EMAIL MARKETING IS DECLINING... AND DECLINING FAST! "RSS Publishing Made Easy" was designed to introduce the Internet Business Community to a new marketing approach, the same approach that many of the gurus are now pushing.

RSS Announcer - Value: $97 RSS Announcer instantly and automatically submits your RSS feeds to all of the major RSS feed directories on the Internet. Imagine the power of tens of thousands of other web sites being able to easily display your RSS feeds on their web sites for content. Think that will drive you some extra traffic?